Case Study
PepsiCo Health Report 2010
Graham Basten (GB*) from De Montfort University (DMU) participated in the creation of the PepsiCo Health Report hosted by C3 and Oxford HealthCare Alliance. The report sought to expand on self regulation of the company through product reformulation and sustainability. With the exception of the University of Reading, GB was the only other representative from academia. The series of events highlighted and frame worked discussions which were highly relevant given the new Secretary for Health’s (Andrew Lansley MP) policy statements on the regulation of the food industry.
*GB holds a PhD from the UK government’s Institute of Food Research and clinical nutrition research experience at the Medical Schools of the Universities of Nottingham and Sheffield, with the latter being funded by the Food Standards Agency. Much of this work was reducing risk of heart disease and cardiovascular disease, one of the Department of Health’s top 5 priorities.
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